If we go a little back to 2020, small businesses were forced to shut down or change their daily operations where most refocused primarily on doing businesses online.
Ideally, operations shifted to online and one-one contact was eliminated with following the social distancing calls by the WHO and the CDC. In this article, we look at how the digital marketing tools and technology remain the greatest opportunities and the future of the small and medium businesses.
⦁ Remote is the future of business organizations
Small businesses have actualized the reality of remote working. They have realized that this is something easy and convenient. Besides, it doesn’t seem to be something they would be looking to depart any time soon because it is cost effective and even the employees are getting adapted to the new norm and will soon be very comfortable to work from home.
Think about the moment when the pandemic eased. Many small businesses continued adopting the remote work practices. They learned from big players like Twitter and Square who have now fully adopted remote work strategies in their operations.
For the small businesses, this new approach is highly beneficial because they can hire experts from any part of the world. Therefore, it increases the opportunities of tapping into premium talents from third world countries and facilitate high productivity.
⦁ Virtual Meetings
Another important lesson that small businesses have learned is that work meetings and conferences do not have to be physical. COVID-19 has led to the growth and proliferation of Google Meet, Zoom, Skype and Microsoft Teams among other platforms that meeting online has been made possible. This has eliminated the unnecessary needs for people to travel across countries or the expenses associated with planning the physical meetings.
Diversification is also among the biggest lessons that small businesses will take home towards the end of 2021. They will be encouraged to adopt diversification as long as it doesn’t cause loss of focus or strain to their resources. diversification will enable the businesses to withstand strains in the event that situations like the COVID shakes one of their products significantly.
⦁ Establishment of Disaster Relief Plans
Businesses that recovered the fastest from the pandemic are the ones that had disaster relief plan in place. They firms were better equipped to deal with the pandemic effects. Although they experienced sales and revenue decrease, they had emergency funds to boost their businesses and keep the operation in the company going.
⦁ Virtual workspaces are Becoming a Reality
Think about a remote workstation other than working from home that are designed to foster closer connections among employees in the remote locations. Virtual workspaces include software and hardware designs that allow employees to connect and interact with one another as they work.
⦁ Building Resilience in our Workforce
Situations across people are different and the exposure to the COVID situation has caused difficulties to different extent among the people.
The biggest lesson that small businesses should learn from this is the need to build resilience in their workforce. This way, they will be able to withstand challenges and crises through self-care routines.